The HILL team has delivered successful branding and marketing solutions to a wide range of high-profile real estate clients worldwide, such as Hines, Skanska, Crescent Real Estate Equities, The Ritz-Carlton Hotel Company, Morgan Stanley, Michael Douglas’ Wildcat Ranch, The Rockefeller Group, and Hillwood Development, to name a few.

HILL specializes in lifestyle real estate branding and marketing solutions, combining the best of our two worlds of experience—customized, integrated marketing strategies and award-winning creative design—for premium mixed-use, residential, destination resort (often with a luxury branded hotelier component), and one-of-a-kind “legacy” developments, sited in new districts, cities, and towns, including both urban and rural locales.

HILL’s reputation stands on our ability to orchestrate the multiple facets that characterize the complex marketing strategies of these real estate developments. We are expert at creating a consistent voice and image, and at weaving a cohesive brand throughout all deliverables used in the marketing plan to reach the target audience.

The most cost-effective branding and marketing occurs when all the deliverables are strategically integrated, with the goal of maximizing awareness and momentum. The practice HILL calls “lead-generation marketing” recognizes that the role of marketing is to generate leads early and to move qualified buyers effortlessly through the purchase process so the highest possible number of residential products are sold. To that end, HILL has four principal strategies:

• Close collaboration among HILL, the developer, and the sales team
• A living, integrated marketing plan where deliverables are strategically created and monitored to take advantage of cost-effective economies of scale while meeting specific sales goals
• A focus on performance measurements tied to individual marketing activities
• A master project schedule, continuously monitored and updated, to ensure all deliverables are produced on time and meet the developer’s financial targets
  

HILL HAS IMPACTED OVER ONE BILLION DOLLARS IN LIFESTYLE REAL ESTATE SALES FOR DEVELOPERS WORLDWIDE

Branding—and the enticing image it conveys—is particularly crucial in branded lifestyle real estate projects where selling begins before construction, when tours of the property are not yet possible. By using evocative words, custom graphics, and lifestyle photography in the right mix of public relations, events, advertising, websites, electronic communications, visionary videos, brochures, and other marketing initiatives, HILL can articulate the total experience of living in a distinctive branded community. The HILL brand solution induces the necessary response to build a list of qualified buyers for the sales team pipeline.

HILL Strategic Brand Solutions

713.523.7363

Info@HillBranding.com